K-Beauty body care brand Voesh is stepping into a major growth chapter with its launch at Ulta Beauty. 

Voesh will debut online, followed by a rollout to 458 stores nationwide—a milestone that positions the brand at the forefront of the fast-growing, treatment-driven body care category.

Voesh New York was founded in 2013 by CEO Vera Oh and Co-Founder Joseph Choi, who started the brand to address a gap in the spa industry – hygienic, clean, and vegan spa products. 

Over time, the brand evolved past its spa heritage into high-performance body care powered by next-generation actives and K-beauty technology. 

Vera Oh, CEO & Co-Founder of Voesh, commented,

“We are excited to partner with Ulta and introduce our body care collection to a wider wellness-minded community. Our goal has always been to transform everyday routines into moments of intentional wellness, and we are looking forward to shoppers experiencing our sensorial and science-backed formulas first-hand.”

Under Oh’s leadership, the female- and AAPI-owned brand has become known for its body care authority, thoughtful innovation, and ingredient integrity–redefining what modern body care can look and feel like.

Voesh approaches body care with the precision of facial skincare, focusing on strengthening the skin barrier, balancing the microbiome, and delivering visible glass-skin-like results. 

The brand’s signature body care features four transportive scent blends–Fig & Amber, Black Tea & Rosé, Hinoki & Cedar, and Bergamot & Neroli.

The Ulta Assortment

• Massage Roller Crèmes (Smooth’d & Tone’d) – Lymphatic-boosting body creams with built-in rollers designed to visibly firm, smooth, and de-puff while promoting circulation.
• Gua Sha Body Cleansing Bar – A sculpted solid body cleanser that merges cleansing with lymphatic massage.
• Body Buffing Bar  – A dual-exfoliation bar powered by plant-derived AHA and microcrystalline cellulose to smooth rough texture and improve skin clarity.
• Resurfacing Sugar Scrub – A luxe exfoliator formulated with pure sugar, Korean red bean, and plant-derived AHA to polish and restore radiance.
• Body Balm – A lightweight, deeply nourishing moisturizer infused with mango seed butter, organic virgin olive oil, turmeric extract, and vegan squalane to achieve a glass-skin glow.
• Hand Balm – Fast-absorbing hand cream designed to hydrate dry hands and rough cuticles and protect on the go.
• Glow Shower Filter, Glow Guard Filter + Glow Pod Refills – A refillable shower filtration system that removes 99% of chlorine, calcium buildup, heavy metals, rust, and microplastics while infusing water with Vitamin C and aromatherapy. Designed to support the microbiome and leave skin softer and hair looking healthier and shinier after every shower. 
• Soap Saver Sponge – An eco-conscious accessory that transforms leftover soap pieces into a rich lather while reducing waste.

The retail launch introduces a premium results-driven lineup of spa-inspired body treatments designed to elevate daily rituals for Ulta shoppers through high-performance formulas and sensorial textures.

This milestone marks a major expansion and evolution for the spa-born brand.

Read Next

K-Beauty World Enters Ulta Beauty

CosRx Attends KCON LA with an Ultimate K-Beauty Experience